Last updated: October 25, 2025
Saltwater ("Saltwater", "we", "us") operates the informational website available at https://www.saltwaterrosemont.com (the "Site"). This Privacy Policy explains how we collect, use, and disclose personal data when you browse the Site, submit forms, or interact with our marketing materials. It also describes your rights and how to exercise them.
1. Scope
This Policy covers personal data processed through the Site, our embedded forms (for example Contact Us, Plan an Event, and newsletter sign-ups), and email, phone, or in-person communications that result from those submissions. We do not offer online accounts or authenticated services at this time. If that changes we will update this Policy.
2. Personal Data We Collect
We collect: - Contact data such as name, email, phone number, company, and job title when you submit forms or otherwise share details with us. - Inquiry details such as event preferences, guest counts, and message content during our conversations. - Marketing preferences and consent timestamps managed through Klaviyo. - Usage and device data such as IP address, browser type, referrer URL, and pages viewed via Google Analytics and Google Search Console. - Campaign and advertising data from Google Analytics, Klaviyo, and similar platforms when you interact with our marketing. - Communication records stored in Google Workspace, including email or call notes.
We do not intentionally collect sensitive personal data through the Site; please avoid sending confidential information unless we request it through a secure channel.
3. How We Use Personal Data
We use personal data to: - Respond to inquiries, plan events, and send the information you request. - Send newsletters or promotional messages when you opt in, managed through Klaviyo (you can unsubscribe at any time). - Coordinate event leads inside Tripleseat and track pipeline status. - Analyze Site traffic, SEO metrics, and marketing performance using Google Analytics, Google Search Console, Firestore, and BigQuery. - Maintain Site security, debug issues, and detect misuse. - Comply with legal obligations, enforce our rights, and keep appropriate business records.
4. Legal Bases (GDPR/UK GDPR)
When a legal basis is required we rely on: - Consent for marketing emails and non-essential cookies. - Legitimate interests to operate the Site, respond to inquiries, and perform analytics (balanced against your rights). - Legal obligations for recordkeeping and responding to lawful requests.
You may withdraw consent or object to processing at any time using the contact details below.
5. Sharing and Disclosure
We share personal data only as necessary with: - Google Cloud services (including Firestore, BigQuery, Cloud Run hosting, Google Analytics, and Google Search Console) to run and monitor the Site. - Klaviyo for email list management and campaign analytics. - Tripleseat for event and booking coordination. - Google Workspace for team collaboration and communications. - Professional advisors for legal, accounting, or compliance support. - Public authorities when required to satisfy legal obligations.
We do not sell personal information for money. If we ever rely on cross-context behavioral advertising we will provide required opt-out controls.
6. International Transfers
Saltwater is based in the United States. When we transfer personal data from the European Economic Area, the United Kingdom, or Switzerland, we implement safeguards such as Standard Contractual Clauses and conduct transfer impact assessments where required.
7. Data Retention
- Inquiry records in Firestore and Tripleseat are retained for up to 24 months after our last interaction. - Marketing contact details remain in Klaviyo until you unsubscribe or we deactivate the list. - Analytics data follows Google Analytics defaults (currently up to 26 months) and may be aggregated in BigQuery. - Legal and financial records are retained for the periods required by applicable law (up to seven years).
8. Security
We use administrative, technical, and organizational safeguards including HTTPS encryption, access controls, logging, and employee training. No system is entirely secure. If a data breach affects your personal data we will notify you and regulators when required.
9. Your Rights
Depending on where you live you may have the right to access, correct, delete, or restrict personal data; object to certain processing; withdraw consent; opt out of marketing; or receive a copy of your data. Submit requests via privacy@saltwaterrosemont.com or https://www.saltwaterrosemont.com/privacy-request. We may verify your identity before fulfilling a request. Authorized agents for California residents must provide written permission.
10. Cookies and Similar Technologies
We use cookies, pixels, and analytics scripts (including Google Analytics tags, Klaviyo tracking, and Tripleseat pixels) to operate and measure the Site. Details and opt-out options appear in our Cookie Policy.
11. Children's Privacy
The Site is not directed at children under 16. If you believe a child shared personal data with us please contact us so we can delete it.
12. Updates
We may revise this Policy to reflect changes in our practices or legal requirements. The "Last updated" date shows the latest revision, and we will post updates on the Site or notify you when a change is significant.
13. Contact
Saltwater - Privacy Office 5509 Park Place, Rosemont, IL 60018 Email: privacy@saltwaterrosemont.com Phone: +1 847-233-0077